Will Zhang

I grew up in Shanghai and moved to New Jersey during grade school. I've been raised in the States since.

I’m a service designer practicing UX design, ethnographic research, and business strategy

I majored in Industrial Design at RISD, with studies in interaction design from UdK Berlin.
The most valuable lesson I learned was that design is most impactful when amplified through interdisciplinary processes.

Currently, I get to apply that lesson everyday working with strategists, researchers, and fellow designers to solve problems on massive scales.

Outside of work, I'm usually thinking about urban spaces🤔, on the rocks 🧗, or shooting a roll of Ilford 📷.

I'm Will, currently a design strategist at Doblin.

Through UX, graphic, and service design, I've developed go-to-market strategies and launched products including:

  • 🍱 A closed loop food delivery service in Shanghai that reduces single-use plastic waste while creating a new clean source for recycled resin
  • 👵🏽 A new Medicare Advantage onboarding and membership experience for 1.2M+ seniors to navigate their plans.
  • 💰 A retirement preparation service that makes insight, advice, and planning approachable.
  • 💻 A new Customer Experience & Engagement Office in a Life Sciences company to improve patient and provider relations.
  • 🍇 A synthesized set of environmentally-sustainable market opportunities for a snack company to disrupt.

Interested in a project? Email me at will@wizdesign.studio to learn more.

Other clients include: